When you have taken the decision to sell your property, setting the right asking price is perhaps the most important aspect of marketing your property. But how do you know what the right price is?
The media will regularly highlight articles of how the property market is fairing with reports issued by various organisations including the Halifax, Nationwide, Rightmove, and Land Registry. These reports offer a range of opinions as each is prepared using different sets of data. While they give an overall indication of the market, they are unlikely to accurately predict the price of your property. It is essential to realise that housing markets are local, and prices can vary significantly from one end of the road to another.
You may have looked on websites to see how other properties in the area are priced. You may have checked to find out how much similar homes on your street sold for. But remember every property is unique. Houses in your road may look the same and appear to offer the same accommodation but each will have its own interior style and features which can significantly affect the demand and therefore the sale price.
Our staff are knowledgeable and experienced in the local market, as such they will be able to accurately guide and advise you on the current conditions and demand for your property.
Buyers have more knowledge and can easily compare prices. They will not bother to view a property that is blatantly over-priced or has been on the market for some time.
So, it is more important than ever to set the right price from the beginning.
If you invite us to carry out a market appraisal of your property, let us know your primary motivation for selling and if you are under any time constraints, as this will have a major bearing on our marketing plan and the final asking price.
Given your personal circumstances and the likely demand for the type of property you are selling, we will be able to advise on the best marketing strategy for you coupled with a realistic sale price.
Another important aspect of setting an asking price is knowing what you’re prepared to accept – there are two figures to be aware of – the amount that you would like to achieve and the figure that you are prepared to accept.
Having a clear idea of these at the outset will help you to price your home and make your agents negotiations with buyers more straightforward. You need to be realistic, so your full expectations are met.
Do not put a value on sentimentality – the memories that make the house so valuable to you aren’t shared by the buyer. More likely, they are thinking about what they will change about the house!
To sell your property effectively and stress-free, book a no-obligation market appraisal today contact: firstname.lastname@example.org or phone: 01296 398555