With a combined experience of over 50 years’ of the Aylesbury property market, Mortimers are here to help with your next property move.

Our team of experienced, knowledgeable, and friendly staff will work with you throughout the moving process, giving you the best advice and support you need to make sure your sale goes as smoothly as possible.

Why are you Selling?

Moving home can be one of the most important financial and emotional decisions you are likely to make. So, you need to be sure that you have considered all your options first.

It is possible extending your current home is an option. We will be happy to advise on what value an extension may add to your home to help you work out how viable your plans are.

For some, especially those who need to relocate, keeping your current home and renting it out is an option. Mortimer’s offers a comprehensive letting and management service which we will be happy to discuss in more detail.

Whatever your reasons for moving we will help you make the right decision.

What Makes us different

Moving home can be one of the most important financial and emotional decisions you are likely to make. So, you need to be sure that you have considered all your options first.

It is possible extending your current home is an option. We will be happy to advise on what value an extension may add to your home to help you work out how viable your plans are.

For some, especially those who need to relocate, keeping your current home and renting it out is an option. Mortimer’s offers a comprehensive letting and management service which we will be happy to discuss in more detail.

Whatever your reasons for moving we will help you make the right decision.

Choosing and Instructing an Estate Agent

There are several points you need to consider when you choose an estate agent to sell and market your home.

General advice is to invite three Estate Agents to value your home. This should give you a clear picture on which estate agent you believe will best work to your goal.

Here are some pointers to bear in mind when you meet your chosen agents.

‘No one’s more at home with Aylesbury Sales and Lettings’

Virtual Tours

We understand every property and every vendor is unique and requires an individual approach. Our aim is to provide the highest level of service to ensure your property is sold for the best price within your required time frame and that you receive the best guidance and advice possible.

A careful mix of traditional marketing techniques with the latest online marketing ensures Mortimers attract as wide an audience as possible to achieve the best price.

Our commitment to embracing cutting edge technology to enhance the way your property is marketed continues with our unique introduction of high-quality property virtual tours.

The virtual tours are more than a string of still photographs; they are created using state of the art camera technology and production techniques. Virtual tours add an intimacy to a property listing that a static page is unable to convey. Only through video can you capture the unique qualities of a home that text, still photos fail to illustrate.

Our online marketing which is enhanced by the inclusion of our virtual tours, includes being featured as a ‘Premium Listing’ on the top property portals including Rightmove and Zoopla, which makes your property really stand out from the rest.

Digital Marketing

When considering which Agent to instruct to sell your home, first and foremost visit their website, have a good look around to find out a little about the agency, how easy is the website to use for buyers searching for a home? This will also allow you the opportunity to consider their digital offering, such as pictures, floor plans, virtual tours and their use of social media. Most buyers start their search online and 1 in 3 people in the UK go onto Facebook daily.

Knowledge & Professionalism

It is really very important that you use a qualified professional; many agents are not qualified or regulated so look for as a NAEA Propertymark Licensed agent with good local knowledge to sell your home. The real reason for this is that although it is possible that any agent could find a buyer, the knowledge, advice and help in executing an agreed sale to a successful exchange of contracts is the real value that you gain from using a licensed agent with knowledge of the legal process, construction and the importance of regularly checking the progress of the whole chain.

Mystery Shopping

If you are selling your home, it is likely that you will also be purchasing a new home. Regardless as to whether this will be in the area your home is in, I would strongly recommend that you register with a few of your local agents to experience first-hand and assess the kind of service any prospective purchaser will receive when looking for a home.

Market Reach

Also consider how many potential buyers the agent can put your property before. The more people that see it, the better your chance of achieving the best possible price for your home. It is important to consider what portals the agents list on and how their properties are presented. Buyers generally look more at the larger adverts with more pictures and those with virtual tours, get even more attention.

Fees

Looking for the cheapest fee is also a false economy. Your agent should be able to provide a high level of marketing exposure and coverage together with knowledge and experience to ensure you accomplish the best sale price. Saving a few hundred pounds on the fee should be compared to the potential of selling for thousands of pounds less than you could have achieved.

Valuation

Once you have chosen the three agents to value your home, this is your opportunity to interrogate each of them about their offering, be sure to try and find out the differences between them. For example, an agent that shows the number of applicants they have registered that may be interested in your home is probably better than one that purely says we have lots of people that would be interested.

When the agent offers their view of the value look in detail at the comparable evidence offered to justify the price, are they in similar roads to yours? Are they comparable? What other information has the agent offered to justify the price? Do not be flattered / swayed by a high valuation! Some agents will try and entice you to instruct them on a long exclusivity agreement.

Exclusivity Agreements

These are generally used to tie in a seller for a period in excess of 4 weeks, and are used to get the instruction with the view to persuading you to reduce the price to a more realistic level (which is likely to be less than you would have got if you priced it correctly in the first instance) when you are not at liberty to dis-instruct them and find a new agent. Any credible agent will be happy to allow you to dis-instruct them on short notice if you are not completely satisfied with the service provided.

It is essential that the right asking price is set. Pitch it too high and you will lose the all-important initial impact, which could lead to your property sitting on the market and eventually selling for less than you could have achieved if priced correctly to begin with.

Setting the asking price

When you have taken the decision to sell, setting the right asking price is perhaps the most important aspect of marketing your property. But how do you know what the right price is?

The media will regularly highlight articles of how the property market is fairing with reports issued by various organisations including the Halifax, Nationwide, Rightmove and Land Registry. These reports offer a range of opinions as each is prepared using different sets of data. While they give an overall indication of the market, they are unlikely to accurately predict the price of your property. It is essential to realise that housing markets are local, and prices can vary significantly from one end of the road to another.

You may have looked on websites to see how other properties in the area are priced. You may have checked to find out how much similar homes on your street sold for. But remember every property is unique. Houses in your road may look the same and appear to offer the same accommodation but each will have its own interior style and features which can significantly affect the demand and therefore the sale price.

Our staff are knowledgeable and experienced in the local market, as such they will be able to accurately guide and advise you on the current conditions and demand for your property.

Buyers have more knowledge and can easily compare prices. They will not even bother to view a property that is blatantly over-priced or has been on the market for some time.

So, it is more important than ever to set the right price from the beginning.

If you invite us to carry out a market appraisal of your property, let us know your primary motivation for selling and if you are under any time constraints, as this will have a major bearing on our marketing plan and the final asking price.

Given your personal circumstances and the likely demand for the type of property you are selling, we will be able to advise on the best marketing strategy for you coupled with a realistic sale price.

Another important aspect to setting an asking price is knowing what you’re prepared to accept – there are two figures to be aware of – the amount that you would like to achieve and the figure that you are prepared to accept.

Having a clear idea of these at the outset will help you to price your home and make your agents negotiations with buyers more straightforward. You need to be realistic, so your full expectations are met.

Do not put a value on sentimentality – the memories that make the house so valuable to you aren’t shared by the buyer. More likely, they are thinking about what they will change about the house!

To book a no obligation market appraisal today contact: hello@mortimersaylesbury.co.uk or phone: 01296 398555

‘No one’s more at home with Aylesbury Sales and Lettings’